3 min read content strategy

What Is a Good Content Strategy for Shopify Products?

What Is a Good Content Strategy for Shopify Products?
Photo by Melanie Deziel / Unsplash

If you're running a Shopify store in 2025, you're likely facing two challenges: rising ad costs and growing competition. Many sellers are starting to realize that relying solely on paid promotions isn’t sustainable. That’s where a solid content strategy comes in.

Creating content isn’t just about writing blog posts or posting on Instagram. A good content strategy helps you consistently attract the right people to your store, build trust with potential customers and guide them from discovery to purchase—without always needing to spend on ads.

In this guide, we’ll break down exactly what makes an effective Shopify content strategy, how it ties back to your products, and how you can start creating content that drives real results. Whether you sell handmade jewelry, pet supplies, or digital products, this approach will help you grow organically and create a brand that lasts.

1. What Is a Content Strategy for Shopify Products?

A content strategy is your plan for creating, publishing and distributing content that educates, informs and inspires potential buyers—without directly selling all the time.

For Shopify sellers, this means crafting product-aware content that drives organic traffic, builds customer trust, and positions your product as the solution.

2. Why Content Still Matters in 2025

Despite the rise of paid ads, AI-generated search answers, and social media noise—content is still one of the most powerful tools for eCommerce growth. Why?

  • It builds long-term visibility via SEO
  • It educates buyers, shortening the decision cycle
  • It improves customer retention by offering ongoing value
  • It’s owned media, not rented like ads or socials

Even with SEO evolving into AEO (Answer Engine Optimization), helpful, well-structured content still wins.

3. Key Elements of a High-Performing Shopify Content Strategy

  • 🎯 Audience Research: Know what your ideal customers care about
  • 🔍 Keyword & Intent Mapping: Focus on product-intent, solution-seeking, and “how to” keywords
  • 📅 Content Calendar: Schedule regular content drops to maintain momentum
  • 📦 Product-Centered Storytelling: Tie back to real use cases and benefits
  • 🔁 Multi-Channel Distribution: Blog, email, socials, and more
  • 📊 Performance Tracking: Use tools like GA4 (Google Analytics) or Shopify Analytics to monitor

4. Content Types That Work for Shopify Stores

  • Product how-tos & tutorials (e.g., “How to style our vegan leather backpack for work”)
  • Comparison posts (e.g., “Our organic skincare vs. mass-market brands”)
  • Behind-the-scenes or founder stories
  • Customer stories / UGC (User Generated Content)
  • Gift guides & seasonal roundups
  • Product launch announcements
  • SEO/AEO-optimized blog posts
  • AI-generated content calendars (like Brevue’s Free Tool)

5. How to Build a Shopify Product Content Plan (Step-by-Step)

Step 1: Research what your audience is searching for
Use tools like AnswerThePublic, Semrush, or Google Trends.

Step 2: Group keywords by intent

  • Informational (e.g., “how to clean silver jewelry”)
  • Product (e.g., “best eco-friendly backpacks”)
  • Transactional (e.g., “buy handmade candles online”)

Step 3: Match content types to search intent
Use blog posts for informational, landing pages for product/transactional, and videos for engagement.

Step 4: Schedule with a calendar
Plan 1–4 posts/month using a tool like Brevue’s Content Calendar Generator.

Step 5: Add CTAs & internal links
Guide users to products, related blogs, and newsletter sign-ups.

6. AI Tools to Help You Create Better, Faster

  • 🧠 Jasper – generate copy for product descriptions and blog intros
  • 🗓️ Brevue Content Calendar Tool – get tailored content ideas for your store type
  • 📷 AdCreative.ai – design product visuals & ads
  • ✍️ Grammarly – polish your tone and grammar

You can find out some more AI powered tools in this blog post

7. Final Thoughts: A Sustainable Way to Grow

A solid content strategy isn’t just for big brands—it’s for any Shopify seller who wants sustainable, low-cost growth. With the right approach, you’ll attract buyers organically, build loyalty, and future-proof your store against rising ad costs and algorithm shifts.

FAQs

How often should I post content on my Shopify blog?

Start with 2–4 posts per month focused on buyer questions and product benefits.

How often should I post content on my Shopify blog?

Start with 2–4 posts per month focused on buyer questions and product benefits.