What Should I Post on Social Media to Sell More on Shopify?

If you're not getting results from your social posts, you're not alone.
Many Shopify sellers post often—but not strategically. To actually drive sales, you need more than random product pics or trending audios. You need a content strategy tailored to your products, audience, and brand.

In this guide, we’ll break down exactly what you should be posting on social media to grow your Shopify store — with real examples and tips that work in 2025.

Why Social Media Matters for Shopify Sales

Social platforms like Instagram, TikTok, and Facebook aren’t just for awareness. They're where your customers discover, research, and decide to buy. Even Pinterest, an underrated platform for businesses and content creators, offers unique advantages especially for driving traffic and generating leads.

"60% of Instagram users report discovering new products while browsing the platform", an interesting statistic from Number Analytics shows how important social media is for any Shopify seller.

7 Post Types That Actually Help You Sell More

1. Product Showcases That Solve Problems—Showcases with a Story

Don't just show the product—show what problem it solves. Share photos or short videos of your products in action. Add a caption that tells a story—like how your bottle reduces plastic waste.

Instead of: "New EcoGlow Solar Lamp now available!"
Try: "Tired of high electric bills? See how EcoGlow lights up your home — no wiring needed. 🔆 #SustainableLiving"

Why It Works: Stories connect emotionally and the product to a relatable benefit, making your product memorable.

2. Behind-the-Scenes / Founder Stories

People buy from people. Show how your products are made, introduce your team, or share your brand’s mission. Keep it authentic—polished isn’t always better.

“Every candle is hand-poured in small batches. Here’s what a day in our studio looks like 🕯️✨”

Why it works: Builds brand trust and relatability.

3. Customer Reviews & UGC (User-Generated Content)

Turn your happy customers into your best marketers. Share customer testimonials, reviews, or photos of real people using your products (with their permission of course). Ask customers to tag your Shopify store in their posts.

“@jennyshop’s setup with our planner is 😍 Tag us to be featured!”

Why It Works: Social proof builds trust. Posts with user-generated content (UGC) are likely to see higher engagement.

4. Educational or ‘How-To’ Content

Teach people how to get value from your product. Share quick tips or tutorials tied to your niche.

“3 ways to use our multi-use face balm: 🌿 Moisturizer, highlighter, overnight mask.”

Why It Works: Value-driven content keeps followers engaged.

5. Product Comparisons

Help customers choose with clarity.

“Not sure which planner fits your workflow best? Here's a quick comparison 👇”

Why it works: Reduces decision friction.

6. Limited-Time Offers or Drops

Create urgency—but don’t overdo it.

“New summer drop goes live this Friday at noon. VIPs get early access. 👀”

Why it works: Urgency drives action. It drives engagement and conversions.

7. Seasonal or Trend-Aligned Posts

Tap into what’s happening now. Use trends sparingly—always tie back to your product.

“Get your home cozy for fall 🍂 Our hygge-inspired throws are back in stock!”

Why it works: It taps into what your audience is already thinking about. Jumping on a trend or moment makes your content more likely to be shared or go viral.

How Often Should You Post to Grow?

While consistency matters, quality > quantity.

A good starting point:

• Instagram: 3–4x/week (mix posts, Stories, Reels)
• TikTok: 3–5x/week
• Facebook: 2–3x/week
• Pinterest: 3+ fresh Pins/week

Use scheduling tools like Brevue to plan and automate this.

Pro Tip: Use a Content Calendar

Don’t wing it. A content calendar helps you stay organized, post with purpose, and align content with sales goals.

👉 Try this free content calendar template generator to get weekly ideas based on your product type.

Final Thoughts

Social media isn’t just a promotion channel—it’s part of the shopping experience.
If you focus on helpful, authentic content that matches your audience's needs, you’ll turn followers into loyal customers.

🔍 Want to make this easier?
Start with tools that give you weekly post ideas, track engagement, and generate captions—all tailored to your products.

FAQs

How do I come up with content ideas for my Shopify store?

Use customer questions, product benefits, and seasonal trends as inspiration. A content calendar tool can help automate this.

Can social media actually drive Shopify sales?

Yes. Brands that post consistently with engaging content see higher traffic, conversion, and repeat purchases.

What platforms work best for Shopify sellers?

Instagram and TikTok are top choices in 2025 for DTC brands, followed by Facebook and Pinterest depending on your niche.